Is Astrology Becoming More or Less Popular?

Is Astrology Becoming More or Less Popular?

In episode 139 of the podcast astrologers Dayna Lynn Nuckolls and Jessica Lanyadoo join the show to talk about whether astrology is becoming more or less popular in society.

This question arose as a discussion topic recently in the astrological community after some recent media coverage of astrology, which included a piece in the New York Times titled How Astrology Took Over the Internet.

During the course of the show we discuss some different areas of growth and possible decline, as well as some of the nuances and difficulties associated with accurately gauging interest in astrology due to changing trends in publishing, technology, and culture.

The discussion ends up focusing on how the transformation of traditional gatekeeping structures, such as the book publishing industry, do seem to have led to an increase in the popularity of the subject in recent times, as well as greater diversity among both consumers and practitioners of astrology.

For more information about Dayna see her website

For more information about Jessica see her website

Let us know what you think about whether astrology is becoming more or less popular in the comments section below.

Listen to This Episode

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  1. Patricia of Eustis says:

    Disappointing that no actual numbers were offered in this program. Not even estimates on how many professional astrologers exist in the US, not to mention worldwide. No overview of how many astrological publications exist in print or even a guess as to how many websites feature astrology. With no numbers offered there’s nothing other than opinions and intuitions as to whether the field is expanding or contracting. The discussion was interesting but lacking in facts.

    • Chris Brennan says:

      And we are supposed to come up with those numbers how exactly? I’m not even aware of any reliable estimates for most of the things you mentioned here. Without those sorts of statistics available, the point of the conversation was simply to discuss our subjective perceptions about the state of things.

  2. Marnie Lazarescu says:

    The word ‘white’ was used just too many times for my comfort level and I have stoped listening to this episode at 36 minutes in. First, I don’t agree with what I consider to be some false dichotomies presented by both guests, but, more importantly, I’m disappointed at the derogatory remarks made about the ‘white Christian male’, ‘very very white straight people’ ‘Christianity’ and the ‘gatekeeper’ monotheistic religions as they pertain to astrology.
    Please don’t use the podcast as a platform to unpack your personal and political gripes towards these groups of people while at the same time extolling ‘tolerance and ‘inclusiveness’. I hope that future guests will be more respectful of the diverse racial, political and religious backgrounds of the podcast’s listeners. Thank you.

    • I understand where you’re coming from, I get how contemporary language about identity has often become pretty heavy-handed and hypocritically reductive, but isn’t it true that the majority of reputable and popular modern astrologers have been straight and white? I think the guest speakers were referring to this historical trend and how they hope to embody an alternative, not that they had any ‘gripes’ with this precedence, rather acknowledging what it is, how it has posed a cultural barrier in their own practice, and how they’ve confronted it.

      It reminds me of the old trope about making things about identity politics vs. not seeing how someone can’t help but see it through that lens. As a mixed-raced queer person, identity has always been a sore spot for me which astrology has helped me transcend, but I understand how this may not be the case for all practitioners

    • Hi. I’m Dayna. I’m an astrologer. I’m black. I’m a woman. My blackness informs my practice, colors my worldview, and I take pride in my identity. No apologies to be provided, and no further necessary.

      Now, you being threatened by the unquestioned (and clearly you desire it to remain un-articulated) reality of whiteness being the norm says more about your own refusal to reconcile the fact that it excludes large swaths of people.

      I’m here to point out, encourage, and facilitate conversations about race and it’s role as a gatekeeper to knowledge of and practice of astrology.. Your discomfort is not my concern. Astrology has the potential be used as a tool of liberation for the oppressed and poor. But first, it must be decolonized.

      Thanks for listening to the 36 minutes you did, Marnie.

      • Marnie Lazarescu says:

        Hi Danya. I did eventually finish this episode . I can see how our distinct ethnicities would be a real asset to clients having a comfort level with his/her astrologer, but politizing astrology teachers and astrology organizations without facts is unfair. Which school or organization is excluding large swaths of people? If there are more of one group of people who attend meetings or conferences, that is not to say that they are shutting the door to others, rather there are just more of them that sign up, pay and attend that particular meeting. Those details of paying and traveling are the equalizers. Astrology is and always has been multi-cultural. India and China for example, are densely populated countries that have very ancient and rich astrological traditions, so where is this idea coming from that white people are the norm, the architects of astrology that have or ever had ownership of astrology? Were you speaking of astrology in the US ? Are there any astrology courses that exclude people based on race, sexual/gender identity, religion or gender in India, Europe or the US? I am unaware of any professional astrology organizations or astrology courses that are not accessible to everyone who wants to pay for them, study hard and pass the course material. I’m not an astrologer, just a student and I’m willing to be enlightened on this point if someone can site specific organizations that discriminate. Chris pointed out that if young astrologers want to hang with other young astrologers, then form a group or join one already established online. As far as needing to reverse the patriarchy, I see that women, both lay and scholars are well represented in the (current) field of astrology as presidents of astrology schools, authors, teachers, lecturers, language experts/translators and educators offering courses. In time, there may be more, but this reflects women’s current (interest level) in going into these areas of the field, not men holding them back in the 21st century.
        Best to you Danya!

  3. What a delightful gift that my inquiry helped inspire this episode. I really enjoyed this exploration of how astrology is resonating today and who it is resonating for. Nicely done, Chris.

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